Friday, September 25, 2009

Cooked From the Heart










Bruschetta & Sabra Hummus Giveaway
September 25, 2009
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In the wake of watching the movie Julie and Julia, The Clone decided she would like bruschetta for a light dinner. She actually wanted to fry the bread too, just like in the movie, but I just could not do it (as deliciously browned and crispy it looked on screen). We opted instead to cook it in the oven as we usually do.

We picked tomatoes and basil from our backyard and the only thing we needed was some bread so off to the market we went. While at the store, I remembered I had a coupon for Sabra hummus. So I picked up a pack of those too. I chose the Spinach and Artichoke flavor and the regular flavored hummus just for comparison.

We usually get our hummus from Cosco and the pack that we get there has twice as much in volume for the same price as the Sabra hummus. HOWEVER, after just one taste of the Sabra hummus, my girls and I declared it better of the two. The Sabra hummus is lighter, almost like a whipped version of the other hummus we used to get. The flavor is also more intense and smoother. While the girls were not too keen on the Spinach and Artichoke flavor, I, on the other hand, loved it! They liked the plain one better but I think it’s more that they are used to their hummus plain. I liked the change!

So when we got home and made our bruschetta, I decided to add Sabra hummus to mine and before you know it, everyone else was doing the same thing! I’m ashamed to say we finished the whole tub in one sitting :)

Now lucky for you, you’ll get a chance to win 4 tubs of Sabra hummus compliments of Sabra and Buzz Cooperative. See details below.

SABRA MEDITERRANEAN GIVEAWAY

Prize: Party pack which includes 4 free product coupons and a $25 gift certificate

To Enter:
1. Leave a comment and tell me which Sabra Hummus flavor you would like to try

For additional entries you can also:
2. Follow @Sabra on Twitter
3. Share this giveaway in any media such as Twitter, StumbleUpon, Digg, Facebook, etc. There is a share button at the end of this post for your convenience. Just make sure to come back and leave a comment for each share you make and you will gain an entry for each one.
4. Blog this giveaway and you will earn 3 entries. Leave a link to your post.

RULES
1. Giveaway ends on October 10, 2009
2. Open to US addresses only. No PO Boxes.
3. Winner will be chosen by random.org and contacted by email. Please respond in 48 hours or a new winner will be chosen.

THIS GIVEAWAY IS NOT CLOSED

Wednesday, September 16, 2009

Sabra Mediterranean Village Calendar Listings











Tacoma
Alameda County
Orange County Fair
Lowell County Fair
Chicago Navy Pier
Canada Fair
Union Square Park







Tacoma
Alameda County
Orange County Fair
Lowell County Fair
Chicago Navy Pier
Union Square Park






Tacoma
Alameda County
Orange County Fair
Lowell Folk Festival
Chicago Navy Pier
Canada Fair
Union Square Park










Sabra Interactive News Release

The Interactive News Release was distributed online regarding the arrival of the tour in NYC. The release received exceptional pick up, with hits on yahoo.com, aol.com, About.com, Topix.com, Hoovers.com, CNBC.com, and FoxBusiness.com, just to name a few.

Audience: 239,411,000

View the release here

In The Know Television Segment

This television segment highlighting the Sabra tour was aired in each market prior to each event.

CBS, ABC, NBC, Fox, CW and several independent networks covered the footage announcing the arrival of the tour, including airings on The Early Show and Today Show Weekend in several markets.

Audience: 4,836,071

In The Know Radio Segment

The In the Know radio release reached audiences in each of the tour stop locations across the country.

Audience: 25,627,200

NYBLUEPRINT




Wednesday, September 16, 2009
Sabra Hummus Co. Transforms Union Square Park into Mediterranean Café
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This Sunday, August 30th, Union Square Park will be transformed by Sabra Hummus Co. for the second year in a row into a outdoor Mediterranean Café -- the final leg of an 11 city tour across North America. Hundreds of thousands of free samples of Sabra’s classic hummus have been distributed in 10 major markets.

Attendees can visit the topping bar, where they can top off their hummus with an array of Sabra’s fresh toppings. Chefs will be on hand demonstrating Mediterranean recipes, and visitors can enjoy their snack in a Mediterranean themed village setting, with café tables, umbrellas, Mediterranean music and a fountain.

This year Colombe Jacobson will be on hand in Union Square Park cooking up fun recipes with New Yorkers and passing out thousands of free hummus samples.

Colombe recently appeared on the Food Network in season 3 of “The Next Food Network Star”; she is best remembered for her creatively healthy approach to everyday meals. Named in 2007 as one of Shape Magazines “Woman who Shape the World”, Colombe also coordinates Harvest Time, a non-profit in Harlem that teaches children nutritious, yet practical cooking techniques and recipes.

This free event is sponsored by Sabra Dipping Company, LLC of Astoria, New York. Sabra is (www.sabra.com), a leading U.S. brand manufacturer of refrigerated dips and spreads. All of the products are certified kosher and vegetarian and available across the nation. With over +50% growth in the past 52 weeks, Sabra is leading its category according to recent IRI reports and sparked interest from food industry leaders PepsiCo and the Strauss Group, which own equal shares of the company in a joint venture created earlier this year.

Grub Street




Wednesday, September 16, 2009
Union Square Goes Mediterranean; Mayahuel Changes Up Its Mescal
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Union Square: On Sunday from 11 a.m. to 6 p.m, Sabra will transform Union Square Park into a “Mediterranean Village” and a mecca of free samples. Former Next Food Network Star contestant and Sabra rep Colombe Jacobsen will host and demo recipes. [Sabra]

am New York










Wednesday, September 16, 2009
Love hummus? Go to Union Square on Sunday!
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On Sunday, Aug. 30, Union Square Park will be transformed into an outdoor Mediterranean Café thanks to Sabra Hummus.

Colombe Jacobson of “The Next Food Network Star” will be on hand cooking up fun recipes, and "Hummus Sundaes" will be passed out.

Sabra’s newest flavors — red pepper and artichoke flavors will be available.